Senior Manager, Product MarketingEmbedded

External Listing
{
  "source": {
    "name": "linkedin",
    "id": "4418155433",
    "url": "https://www.linkedin.com/jobs/view/senior-manager-product-marketing-at-netspend-4418155433?_l=en"
  },
  "postedDate": "2026-09-29T17:12:48.290Z",
  "applicationDeadline": null,
  "isActive": true,
  "isExpired": false,
  "matching": {
    "role": {
      "primaryTitle": "Senior Manager, Product Marketing",
      "titleSynonyms": [
        "Senior Product Marketing Manager",
        "Product Marketing Manager"
      ],
      "secondaryTitles": [
        "Product Marketing Lead",
        "Marketing Manager"
      ],
      "function": "business_administration_professionals",
      "functionConfidence": "high",
      "roleFamily": "m122_sales_marketing_development_managers",
      "roleFamilyConfidence": "high",
      "roleSubFamily": null,
      "roleSubFamilyConfidence": "unknown",
      "seniority": "mid_senior",
      "industries": [
        "i2353_health_and_human_services",
        "i11_business_consulting_and_services",
        "i88_individual_and_family_services",
        "i13_medical_practices",
        "i2081_hospitals"
      ]
    },
    "primarySignals": {
      "tasks": [
        "Lead go-to-market planning and execution for debit and prepaid card products",
        "Define launch objectives, success metrics, segmentation strategy, and channel mix",
        "Run A/B and multivariate tests on messaging and offers",
        "Use data to recommend positioning and product feature prioritization",
        "Conduct customer and competitive research",
        "Build business cases for product marketing investments",
        "Analyze pricing elasticity and recommend monetization approaches",
        "Develop pricing narratives aligned with brand and regulatory requirements",
        "Develop co-marketing frameworks and joint value propositions",
        "Own product value proposition, messaging hierarchy, and positioning",
        "Provide guidance and mentorship to junior marketing team members"
      ],
      "skills": [
        "Product marketing",
        "Go-to-market strategy",
        "Segmentation and positioning",
        "Data analysis",
        "Cross-functional leadership",
        "Marketing analytics",
        "Competitive intelligence",
        "Financial services knowledge",
        "Campaign execution",
        "Customer research"
      ],
      "tools": [
        "Marketing analytics tools"
      ],
      "educationLevel": 3,
      "educationKeywords": [
        "Bachelor's degree"
      ],
      "certifications": [],
      "languages": [],
      "yearsRelevant": 7
    },
    "secondarySignals": {
      "tasks": [
        "Work closely with Product, Engineering, Partnerships, Finance, Brand, Acquisition, and Lifecycle Marketing teams",
        "Develop product marketing roadmap aligned to business calendar",
        "Lead or co-lead product launches and feature GTM",
        "Develop scalable product marketing operating model"
      ],
      "skills": [
        "Experience with fintech, payments, prepaid and debit card products",
        "Knowledge of consumer lending, credit builder, earned wage access products",
        "Familiarity with B2B2C distribution models",
        "Understanding of consumer protection regulations (CFPB, TILA, FCRA, ECOA)"
      ],
      "tools": [],
      "educationLevel": null,
      "educationKeywords": [],
      "certifications": [],
      "languages": [],
      "yearsRelevant": null
    },
    "practical": {
      "locations": [
        "Austin, Texas Metropolitan Area"
      ],
      "locationProvenance": "stated",
      "countries": [
        "US"
      ],
      "workModes": [
        "hybrid"
      ],
      "workModeProvenance": "stated",
      "employmentTypes": [
        "full_time"
      ],
      "compensation": null
    },
    "dataCompleteness": "high"
  },
  "indexing": {
    "function": "business_administration_professionals",
    "functionConfidence": "high",
    "roleFamily": "m122_sales_marketing_development_managers",
    "roleFamilyConfidence": "high",
    "countryCode": "US",
    "countryCodeConfidence": "high",
    "locationBucket": "city_us_san_francisco",
    "locationBucketConfidence": "low",
    "workMode": "hybrid",
    "workModeConfidence": "high",
    "employmentType": "full_time",
    "employmentTypeConfidence": "high",
    "isAgency": "direct",
    "salaryMax": null,
    "industryGroup": "i2353_health_and_human_services",
    "industryGroupConfidence": "medium",
    "educationRequired": 3,
    "educationRequiredConfidence": "high"
  },
  "display": {
    "title": "Senior Manager, Product Marketing",
    "company": {
      "name": "Netspend"
    },
    "locationDisplay": "Austin, Texas Metropolitan Area",
    "applicationUrl": null
  },
  "roleFamilyEsco": "m122_sales_marketing_development_managers",
  "requirementsEssentiality": {
    "items": [
      {
        "text": "5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely ",
        "category": "skill",
        "essentiality": "compulsory",
        "triggerPhrase": "Required Qualifications",
        "confidence": "high"
      },
      {
        "text": "Proficiency with marketing analytics tools and the ability to draw actionable insights from data",
        "category": "skill",
        "essentiality": "compulsory",
        "triggerPhrase": "Required Qualifications",
        "confidence": "high"
      },
      {
        "text": "Experience in debit, prepaid, or reloadable card products (network-branded: Visa, Mastercard)",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Qualifications",
        "confidence": "high"
      },
      {
        "text": "Prior exposure to consumer lending, credit builder, or earned wage access products",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Qualifications",
        "confidence": "high"
      },
      {
        "text": "Familiarity with B2B2C distribution models, including employer, government, and retail partnerships",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Qualifications",
        "confidence": "high"
      },
      {
        "text": "Background working in a regulated financial services environment with working knowledge of relevant consumer protection ",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Qualifications",
        "confidence": "high"
      },
      {
        "text": "7+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience",
        "category": "education",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Qualifications",
        "confidence": "high"
      }
    ]
  }
}